Perfect Pinterest Pins Should:
Have a Catchy Title
Describe something you want to read or learn more about.
Pinterest Pins need to grab the reader’s attention within the first few seconds.
If you want your pins to get clicked, and your blog or site to get visitors, you need to do several things to make great pins.
Read more for 7 steps needed to make the Perfect Pinterest Pin!
7 Key Ingredients for Perfect Pinterest Pins
Photos & Photography
#1 Image Size
For Pinterest Pins, size most certainly matters! Pinterest has an optimal pin size of 735 x 1102 pixels. This makes all the pins a similar size and helps the images stand out in the Pinterest feed. Although you can pin other horizontal image sizes, they will be reduced and will not stand out like standard sized pins. Pins that have smaller horizontal images can easily get lost, and ignored in the Pinterest feed.
When you create your images for your blog posts, make one of them the optimal pin size (735 x1102 pixels). Many programs like PicMonkey or Canva have Pinterest Pins as one of their image sizes to choose. When I create my posts, I create a minimum of 3-5 images for each post. I also love to include beautiful horizontal desktop sized photos in my blog posts, often with text. These images are not good for Pinterest but they are perfect for Twitter, Facebook and Google+ which is why I include various graphics sizes in my posts.
See image below – If I am looking for a yummy Fried Rice recipe, the larger pins are the ones that catch my eye. Readers are more likely to notice the bigger pins.
I have been using PicMonkey for all my blog images, its easy, user friendly and has tons of options for editing and enhancing your photos. There are many tutorials to help you figure out things you don’t know yet. Your first month is free, so it is totally worth checking out. The annual subscription for PicMonkey is about $33 a month, so this is money well spent!
#2 Fabulous Photos
Be sure to use clear, bright photos, avoid using dark or blurry images, they will simply get lost. If you take your own photographs, be sure the photos are vibrant and the lighting is good. Pay attention to your background to avoid a busy or cluttered look. Take some photos from varied angles, the slightest angle change can make a photo pop. The better the photograph in the first place, the better your blog images will look.
Learn a few editing basics aside from just cropping. When you learn how to adjust exposure, contrast, clarity and add filters, your photos will take on new life! Many photo editing programs can help “un-do” some photography mistakes. If you use stock photos, choose bright, well-defined content related images. If you do choose stock images, be sure to check for any copyright issues. You won’t want to deal with legal issues for your images down the road.
Titles, Fonts and Colors
#3 Add Titles to your Pins!
Add text to pins to make your blog content and message clear. Not all photos make it obvious what your post is about, and not everyone reads a pin description. If your subject is unclear, your pin can be easily bypassed. The text on the pin can be the title of your post or something close to it. I don’t always match the text exactly on my pin, to the title of my post. I take two versions of the post title and add one to the blog and a very similar version to my pin text.
Sometimes, I create two pins for the same blog post. This allows me to share that post more often. I am able to see which pin designs & colors perform better than others. This helps me create better pins each time. For food pins in particular, long pins perform well and get more traffic. On my recipe posts, I often have my standard pin and then a long pin as well. More about creating long pins and how to hide them in your html code in a future post.
On the right, is an example of a longer food pin. Great food pins like this get lots of clicks and repins. For this delicious salad & dressing recipe, click here.
#4 Choosing a Great Font
I am a font lover, and there are so many beautiful fonts to choose! Some fonts are so decorative though, they can be difficult to read. For a pin title, use an easy to read font, that is not overly ornamental. You only have a few seconds for your pin to catch someone’s eye to make them stop and click through to read. If the font used is too ornate, it often becomes hard to read. If your pin title doesn’t stand out and can’t be read easily, it may get bypassed. If I can’t figure out instantly what a post has to offer me as a reader, I am more likely to skip that pin.
Use boxes or shapes behind your text to make it stand out against the background.
Often but not always, your lettering can get lost in the background of your photos. If this happens, the fix is easy. Make a box or other shape to place behind the text to make it stand out more. It is not necessary to leave the box a solid color. The background shapes can be faded so they make the lettering stand out but the image is still visible through the opacity. Adding a drop shadow effect can also help text pop on the pin image.
Branding your pins so that they all have a similar layout, style and color helps readers to know when they see one of your pins.
#5 Matching colors
Choosing color schemes is one of my personal favorite areas to focus on. Too many colors can be distracting and certain color combinations just plain clash. You don’t want an ugly, clashing pin! I almost always use the color picking tool to help match or coordinate my text colors with my photo background. When you want to change colors, you can choose the eyedropper tool to perfectly match your font color to one of the elements of your photo. I may try ten different colors and shades before finally choosing. Taking a few extra minutes to pay attention to color schemes can make a big difference on your pins.
SEO and Keywords
#6 URL or Logo
Remember to include your site information on your pin. Include your watermark, logo or site URL somewhere on your pin as part of your branding. Your website address or logo should be visible with out being overpowering. Make it noticeable enough for people to find but not distracting from the image or pin title. You can use the fade feature in your photo editing program to make your logo look opaque or faded out a bit. People want to follow those bloggers and writers they like and whose posts interest them. If they don’t know who you are, they cant easily find you again.
Verifying your site and adding Rich pins also help add more site info to your pins and tells people where to find you. To verify your site with Pinterest, click here, read more about enabling rich pins, right here.
#7 Pin Descriptions for SEO
This is so important for SEO and getting organic traffic from search engines. I am amazed that so many bloggers put up pins without proper descriptions. When I learned this trick and got better at using it, I noticed a big increase in my search engine traffic. When I work with clients, some of them were not aware that they should be adding pin descriptions. This means, they were missing out on search engine traffic that could have been coming their way.
When you do have your beautiful pin designed, don’t forget about SEO! Your pin image should have a name that relates to your post. Don’t overlook the options to add alt text, which is an alternative title for your image. In addition, you can add a description along with your image. I generally add some relevant text from my post here along with several keywords to help boost SEO.
Now that you have some fabulous looking pins, don’t forget to maximize your Pinterest game! Getting your website verified and enabling rich pins will improve your Pinterest Profile. If you haven’t already begun using Tailwind, you are truly missing out! Not only is the Tailwind tool easy to use, you save an incredible amount of time. Scheduling pins is easy, I sometimes load up a week at a time. My photo editor of choice is PicMonkey, there are so many tools and options to help make your photos look fabulous!
Read this post to learn more about getting help with your Pinterest Profile and creating Perfect Pins.